MEET OUR COACHES

KAY KAY KEUNG

Powerlifting | Weightlifting | Strength & Conditioning | Calisthenics

Kay Kay has been a strength & conditioning coach and fitness entrepreneur for over 10 years, striving to advance the performance of competitive athletes as well as the fitness of regular gym goers. As an athlete herself, she has competed at the national, international and world cup level in powerlifting, weightlifting, long distance running and lacrosse.

Along with teaching complete beginners how to strength train, she specializes in coaching powerlifting and Olympic weightlifting and has successfully coached many of Hong Kong’s champions and record holders in both barbell sports. Her goal as a coach is to help everyone she works with become a stronger and more confident version of themselves, no matter what level they start at.

Qualifications:

  • BA Exercise and Sport Science - University of North Carolina

  • NSCA - Certified Strength and Conditioning Specialist

  • USAW - Advanced Sports Performance Coach Level 2

  • Certified Exercise Physiologist - American College of Sports Medicine


Achievements:

  • Asia Pacific Powerlifting Champion - 48kg

  • Hong Kong Powerlifting Overall Open Champion- HKWPA, HKPF

  • USA Weightlifting State Champion - 49kg

  • Singapore Weightlifting International - 49kg Silver Medalist

  • Hong Kong National Lacrosse Team 2011-2017

  • Strongman Static Monsters World Champion

  • Hong Kong Street Workout Champion – Arnold Classic Asia

KEITH TSOI

Powerlifting | Strength & Conditioning | Muscles Building 

Keith Tsoi is a passionate Powerlifting and Strength Coach with a background as a competitive dragon boat paddler, basketball player, and powerlifter. His coaching philosophy is built on a core principle: technique comes first. Keith believes that mastering proper movement is the key to building strength, staying injury-free, and achieving long-term progress.

More than just guiding workouts, Keith’s purpose is to empower his clients with knowledge and confidence. He strives to help them understand the why behind every movement, fostering a sense of ownership over their fitness journey. By combining tailored programming, precise coaching, and consistent support, Keith creates an environment where clients can train with intention, push their limits, and grow both physically and mentally. Driven by a deep sense of purpose, Keith is dedicated to helping his clients unlock their potential, build resilience, and discover their true strength.

Qualifications:

NASM - Certified Personal Trainer


Achievements:

  • Asian University Men's Classic Powerlifting Championships 2024 - Hong Kong Representative

  • International Dragon Boat Festival 2023 - Hong Kong Representative

  • Hong Kong International Dragon Boat Race 2023 - University Representative

MANDY SO

Weightlifting | Strength & Conditioning 

Qualifications:

  • NASM Certified Personal Trainer

  • USAW Weightlifting Level 1

  • Certified Function Strength Coach Level 1

  • Bachelor of Health Education - EdUHK


Achievements:

  • Singapore Weightlifting International - 2023 Bronze Medalist, 2024 Bronze Medalist

  • Zealfit Weightlifting Championship 2024, Silver Medalist, 59KG Women

  • AQ Strong Olympic Weightlifting Open 2023 - Gold Medalist

ROB LEE

Weightlifting | Strength & Conditioning | Muscles Building

Rob grew up with a sports background, playing American Football, Rugby, Basketball, Volleyball, Track n Field and Wrestling. He has been in the Hong Kong fitness industry for 18 years. Since 2006, Rob has helped clients as a personal trainer, Crossfit and S&C coach, and a Weightlifting coach. His passion for coaching and his desire for his clients to succeed is widely known. His goal is to always make sure each of his clients become a better version of themselves.

Qualifications:

  • N.E.S.T.A Personal Trainer Certification

  • CrossFit Level 1

  • CF Mobility Level 1

  • USAW Weightlifting Level 1


    Achievements:

  • Member of 9 Dragons CrossFit Regionals Team (Asia) - 6th place of 30 teams

  • Masters Worlds - Weightlifting Participant

  • Singapore Weightlifting Masters - Gold Medalist 2023 & 2024

  • Local Competition - 12 time medalist in Weightlifting and CrossFit

ALFRED LEUNG

Weightlifting | Calisthenics | Strength & Conditioning 

Alfred was raised as a competitive swimmer, he participated in numerous swimming competitions in HK when he was young and competed in the County while in the UK. He is a dedicated coach with a strong background in Olympic Weightlifting, CrossFit, and sports conditioning. After training extensively in Olympic Weightlifting and CrossFit in 2021, he transitioned into coaching in 2023, bringing a passion for developing strength, technique, and athleticism. Specializing in handstands, ring movements, Olympic Weightlifting, and overall strength building, Alfred focuses on creating tailored programs that improve performance, enhance mobility, and build long-term fitness including mastering new skills or improving your strength and conditioning, He loves bringing a good vibe in both group and personal training, helping them gain confidence and resilience that lasts well beyond the gym.

Qualifications:

  • CrossFit Level 1, 2

  • CrossFit Specialty Course Weightlifting


Achievements:

  • AQ Strong Olympic Weightlifting Open 2023

  • Strength Culture Olympic Weightlifting Winter Open 2023

  • EGAT Thailand Weightlifting Championship 2024

  • Zealfit Weightlifting Championship 2024, 2nd Place (Snatch), 81KG Master

  • Singapore Weightlifting Open 2024, 2nd Place, 89KG Master Men